Frank Ocean launched a #BlondedRadio on Beats 1 and his first guest was Jay Z who interesting spoke about modern radio ‘working’ for the advertising agencies and demography instead of the art.
Here is a transcript for what he said:
“Radio, for instance, is pretty much an advertisement model,” he said in one clip. “You take these pop stations. They’re reaching 18-34 young white female, so they’re playing music based on those tastes. They’re taking those numbers and going to advertising agencies. People are paying numbers based on the audience they have. These places are not even based on music. Their playlists are not based on music. A person like Bob Marley, right now, probably wouldn’t play on the pop station, which is crazy. It’s not even about the DJ discovering what music is best.”
“There should be a better way that music, musicians, radio, and these things that are supposed to be instruments for the arts, should exist and it shouldn’t be about advertisements,” he said. “The more times someone like yourself can bypass that, it’s better for the arts, and it’s better for the audience because you have to have a level of discipline and a belief to put music out in this place. People want to shoot for that and then they’re making music that’s not really conditioned to who they are so they can reach a certain platform.”
Frank and Jay gave collaborated on songs like “No Church in the Wild,” “Oceans,” and “Made in America.”
Hypocritical since Jay Z has always been a radio darling or ‘word’ as he has had to play the politics for this airplays? Your thoughts.?